Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.
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At Long’s, we value enduring relationships. Our love for the New England community began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. We’re proud of...
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